Simply Wholesale - Your Source for Amazing Deals on Quality Products

Welcome to Simply Wholesale, Australia's preferred destination for online bargains and discounted consumer products. Whether you're a wholesaler, retailer, drop shipper, or an individual shopper, we offer a vast range of high-quality items at unbeatable prices. With over 1 million satisfied customers and 5 million parcels delivered, we are committed to providing exceptional value and excellent service.

Our Story

Simply Wholesale was founded in October 2011 as a 100% Australian owned and operated business. From humble beginnings in a small apartment, we have grown exponentially to become a leading online discount department store. Our team has expanded to 30 full-time staff across Australia, China, and the Philippines, ensuring top-notch products and quality control. With over 500,000 products available, we are continuously expanding our offerings to meet the diverse needs of our customers.

As an online-only retailer, we keep our costs low and pass on the savings to you. Whether you're in search of electrical goods, household items, pet supplies, fashion, jewelry, sporting goods, or anything else, you'll find it at Simply Wholesale. With access to over $20 million worth of stock, we ensure high product availability and dispatch most items the same day.

Expansion and Global Reach

Over the years, Simply Wholesale has experienced remarkable growth and expanded our operations to better serve our customers. In March 2012, we established an office and warehouse in Shenzhen, China, ensuring the manufacturing of only the highest quality products. Our dedicated team in China maintains strict quality control measures, guaranteeing the supply of premium-grade items.

In 2017, we expanded further, operating from five warehouses located in Perth, Melbourne, Sydney, Brisbane, and Adelaide. This strategic expansion allows us to fulfill orders efficiently and cater to customers across Australia.

Building on our success, we extended our reach internationally. In 2018, we started selling many of our products in New Zealand, and by 2019, our offerings expanded to the United States, Europe, Asia, and Africa through a strategic partnership with Australia Post & DHL Ecommerce.

In 2020, we introduced worldwide shipping options for selected products, enabling customers from around the globe to enjoy our fantastic deals and discounts. In 2021, we established partnerships with over 5,000 brands in Australia and worldwide, making their products available for purchase on our website.

Commitment to Sustainability

At Simply Wholesale, we are dedicated to environmental responsibility. In 2022, we initiated a shift towards sustainable practices, including the implementation of recyclable packaging, reusable packaging options, and biodegradable packing materials across all our warehouses. We strive to offer sustainable choices to our customers, ensuring a greener shopping experience.

Why Choose Simply Wholesale

As Australia's favorite online discount department store, we pride ourselves on delivering exceptional value and service. We combine the convenience of online shopping with great prices across a vast product range. By operating solely online, we eliminate the high running costs associated with physical stores, allowing us to pass on significant savings to our customers.

We carefully research and source high-quality products directly from factories, bypassing unnecessary markups and "middleman" fees commonly found in retail shopping. This direct-to-consumer model ensures that you receive top-notch products at affordable prices.

Our team is committed to providing personalized service, whether you're placing a small order or a large one. We understand the importance of a seamless shopping experience, free from the hassles of parking and busy checkouts. With Simply Wholesale, you can shop from the comfort of your own home, knowing you're getting the best deals without compromising on quality.

Choose Simply Wholesale today and discover why we are Australia's favorite online destination for amazing discounts and a wide range of quality products.

There are numerous reasons to love shopping at Simply Wholesale:

  1. Unbeatable Value: Our deals won't break your bank balance, offering significant savings on a wide range of products.
  2. Trustworthy Service: With over 1 million happy customers and 5 million parcels delivered, we prioritize customer satisfaction.
  3. Fast and Tracked Delivery: Enjoy speedy delivery with tracking through Australia Post and reputable couriers.
  4. Secure Checkout: Your privacy is protected with industry-standard SSL encryption during online transactions.
  5. Safe Payment Options: We offer secure payment methods such as PayPal, Visa, Mastercard, Apple Pay, Android Pay, Zip Pay, AfterPay, Laybuy, Google Pay, and Amex.
  6. Customer Testimonials: Read what our satisfied customers have to say about their shopping experience and fantastic bargains.
  7. Wholesale Opportunities: We welcome new suppliers to list their great products on our platform, expanding our offerings.

Wholesale Opportunities

Simply Wholesale is the preferred wholesale supplier for Australia's leading marketing brands. Whether you want to promote our products to your clients or purchase in bulk for even lower prices, we can collaborate to grow your business. We work with wholesalers, retailers, drop shippers, schools, corporate companies, and government departments. Contact us today to explore partnership possibilities and engage your customers.


The logo, name, and graphics of Simply Wholesale and its products and services are trademarks owned by Simply Wholesale. Any other company names, brand names, trademarks, and logos mentioned on this website are the property of their respective owners and do not imply endorsement or sponsorship by Simply Wholesale.

Contact Information

Have any questions? Our professional Customer Service team is available 7 days a week to assist you. Contact us via email at support@simplywholesale.com.au.