You don’t need to be a wholesaler!

Are you looking for online bargains? Trying to avoid those high retail prices, but at the same time don't want to compromise on quality?

Add Simply Wholesale now to your favourites and experience wholesale pricing direct to consumers!

Like all good stories, lets start at the beginning

Simply Wholesale was founded in October 2011 and is a 100% Australian owned and operated business. We started small operating out of a tiny, 2-bedroom apartment, but we were dreaming big. Through sheer hard work and access to some great products, we expanded to the garage and then into our own commercial premises. Today, we have over 1,000,000 registered customers and manage to deliver over 5 million parcels to happy Simply Wholesale customers! What a journey it’s been!

Facts and Figures

  • Simply Wholesale started in November 2011 with 2 employees working from home. Since then our team has expanded to 30 full time staff working not only in Australia but also in China and the Philippines. 
  • In March of 2012, Simply Wholesale setup an office and warehouse in Shenzhen, China to ensure only the highest quality of products were manufactured for our customers. Our China team is the quality control ensuring the supply of high-grade products.
  • We are a rapidly growing company and in just over 8 years, Simply Wholesale has expanded to offer over 500,000+ products.
  • Simply Wholesale currently provides great quality and innovative products to over 1,000,000+ customers. Every day new customers are discovering our amazing wholesale discounts and online deals. 
  • In 2017 we have now expanded to operate from 5 warehouses – Perth, Melbourne, Sydney, Brisbane & Adelaide.
  • In 2019 we have now expanded to sell many of our products in USA, Europe, Asia & Africa via our partnership with DHL Ecommerce
  • In 2020 we now offer World-Wide shipping on our website
  • In 2021 we have partnered with over 5000 Brands in Australia & Worldwide which are now available for purchase on our website

Today, we are Australia's favourite online, discount department store. We are small enough to deliver a personalised service, yet large enough to fulfil large orders via multiple retail channels.  We can offer great, low prices across a huge product range as we operate solely online and therefore don’t have high running costs on warehousing and shop fronts. We carefully research and source quality products directly from the factories and then send them directly to you without mark ups and  ‘middle man’ fees which add up along the way in the average retail shopping basket! You get to enjoy shopping at home without fighting for a car parking space or queuing at busy checkouts!

Our website is bursting with over 500,000 products, across a variety of easy to search categories. Being an online business, you can shop and browse our site for bargains all year round - 24 hours a day, 7 days a week! Simply Wholesale offer a vast range of products, ranging from electrical goods to household, pet supplies, fashion, jewellery and sporting goods, infact just about anything you can think of!

With access to over $50 million of stock and with most items available for dispatch the same day, we ensure that our customers have the product availability that they require.

Why you'll love shopping at

          • You'll receive great value deals that won't break your bank balance!
          • You can trust us! We have delivered 5 million parcels to over 1 million happy customers!
          • You'll enjoy fast delivery with tracking through Australia Post and other reputable couriers.
          • You'll receive peace of mind when buying. Our online checkout is protected by secure industry standard SSL protection, for your absolute privacy
          • We offer safe payments such as PayPal, Visa, Mastercard, Apple Pay, Android Pay, Zip, AfterPay, Latitiude Pay, Laybuy, Google Pay and Amex
          • You'll love our 7-day change of mind customer promise - see our terms and conditions page.
          • If you don’t take our word for it, why not check out some of our customer testimonials outlining how much they love shopping with us and what bargains they have found! 
          • We welcome all new suppliers with great products to list on our platform so we can offer them to our members.

So what are you waiting for?  Start shopping today to get amazing deals!

Register online today and Simply Wholesale will send you jaw-dropping bargains directly to your inbox daily.

We are also Australia's preferred supplier of consumer products for all Wholesalers, Retailers, Drop Shippers, Schools, Corporate Companies and Government Departments.

Would you like to promote our products to your clients or purchase in bulk for even lower prices? Simply Wholesale is the preferred wholesale supplier for Australia's leading marketing brands, working with the best across various industries. Contact us today to learn more about how we can engage your customers and work in partnership to grow your business!


The logo, name and graphics of Simply Wholesale and its products and services are the trademarks of Simply Wholesale. All other company names, brand names, trademarks and logos mentioned on this website are the property of their respective owners and do not constitute or imply endorsement, sponsorship or recommendation thereof by Simply Wholesale of the respective trademark owners.

Have any questions?

Our friendly, professional Customer Service team is always on call to answer your questions and help with anything. Contact us via email at 7 days a week.

Happy Shopping! The Simply Wholesale Team!